WSC Going Smoke Free

By Chris Williams – email
It’s a move more college’s across the country are starting to make…going smoke free.
Out of the 11 institutions in North Dakota, 10 of them are smoke free, and now Williston State College is going to make it 11.
Last but not least. On November 1st of this year, Williston State College is going to be not only smoke free, but tobacco free.
“It includes e-cigarettes, it includes chewing tobacco, any other kind of tobacco form, it is all forbidden to be on campus and being used on campus,” said Williston State College Faculty Senate Chair Kim Weismann.
WSC administrators have been busy over the last several years, adding new buildings, and getting new projects ready to go. This year, school officials were able to do some things they’ve been waiting to do. Like creating a tobacco free campus.
“All the governing bodies in campus needed to approve the policy, but we also need to make sure there’s enforcement, and signage and all of those other things we really don’t ever think about when it goes through with policy changes,” added Weismann.
One Teton says she is excited the campus is going to be tobacco free.
“We’re getting all of these new things, so we want it to keep looking new, we want to show we’re appreciative of all the things that we have,” said Student Senate President Samantha Chamberlain.
Chamberlain says a large portion of the student body are athletes, and they shouldn’t be smoking anyways.
“They need to be able to run up and down the court to win us games,” Chamberlain added.
If you’re caught smoking on campus when the policy goes into effect, you will be issued one warning, and after that you will be fined. This policy is for all buildings owned by the college.
“The apartment complex is also tobacco free, so even in your own personal apartment there’s no smoking or tobacco use,” Weismann added.
http://www.kqcd.com/story/23386262/wsc-going-smoke-free

Duluth News Tribune view: Obvious danger requires fair and responsible rules

The packaging on electronic cigarettes, or e-cigarettes, doesn’t say much. Which actually is kind of scary. Just what’s being inhaled into the body when “vaping?” Certainly not just vapors, as suggested by the slang verb for puffing on the products. And what’s being exhaled for everyone around to breathe in and ingest?
One thing the packaging does say: e-cigarettes contain nicotine. How much? Doesn’t say, and, according to experts, it can vary from manufacturer to manufacturer and from brand to brand. But does it even matter? It’s not like there’s such a thing as a safe amount of the highly addictive, cancer-causing drug nicotine.
Even scarier? E-cigarettes, as addictive, dangerous and harmful to health as they may be, are actively being marketed to kids, just the way tobacco cigarettes used to be. Remember Joe Camel and the portrayal of smoking as cool and hip and what everyone who’s anyone was doing? This time — powered by nearly $21 million in advertising in 2012, according to the New York Times — it’s kid-friendly flavors like watermelon and cookies-and-cream milkshake and the portrayal of vaping as cool and hip and what everyone who’s anyone is doing.
Unlike tobacco, however — and this may be most troubling of all — kids can buy e-cigarettes easily and legally, including online. And they are. The percentage of U.S. middle school and high school students taking drags on e-cigarettes more than doubled from 2011 to 2012, the Centers for Disease Control and Prevention announced last week. In 2012, more than 1.78 million middle school and high school students nationwide had tried e-cigarettes, a precursor to tobacco cigarettes.
So something clearly has to be done, right, before a whole new generation embraces a filthy, unhealthy habit and sees it as just a normal part of our culture? On Monday, the Duluth City Council has an opportunity to take some sensible action.
The first of three ordinances the council owes it to the community to approve would require a license to sell e-cigarettes the same way sellers of tobacco have to be licensed. In fact, an existing tobacco license would cover e-cigarettes under the measure. A second ordinance would prohibit the use of e-cigarettes in places already designated by law as no-smoking, like inside public buildings, along the Lakewalk, at bus stops and elsewhere. And a third ordinance would close a loophole in clean indoor air laws meant to allow the sampling of tobacco in tobacco shops prior to purchase. Some are exploiting that provision to sell group-smoking experiences in lounge settings.
“The big misconception for a couple of weeks was that Duluth wants to ban e-cigarettes. That’s not it at all,” Jill Doberstein, program manager for tobacco prevention and control for the American Lung Association in Duluth, said in an interview last week with the News Tribune editorial board.
No, the idea is responsible regulation of their use, not the banning of e-cigarettes altogether.
Some users of e-cigarettes swear by their effectiveness in quitting tobacco even though the government has yet to certify them as safe and effective smoking-cessation devices the way it has nicotine patches and other products.
The safety and effectiveness for smoking cessation of e-cigarettes is still being studied and determined, and while the jury is out, adults certainly should be allowed to ignore the health risks and dangers and use e-cigarettes. They can be allowed to forget that the only safe air to breathe is clean air. It is a free country.
But allowing e-cigarettes to pollute the air of others, to be pushed on unsuspecting kids, or to be used without any rules, regulations or controls whatsoever is, well, it’s just downright scary.
http://www.duluthnewstribune.com/event/article/id/277303/

E-cigarettes as good as patches in helping smokers quit

Maggie Fox,  NBC News
Electronic cigarettes work about as well as nicotine patches in helping smokers kick the habit, researchers report. And e-cigarettes helped people smoke fewer cigarettes overall, even if they didn’t quit completely.
The study is the first major piece of research to show that the products, which deliver a nicotine mist using a cigarette-shaped pipe, can actually benefit smokers.
The findings, published in the Lancet medical journal, are not quite enough to make public health experts embrace e-cigarettes, which are not yet regulated and which are growing in popularity. But it’s enough to make them look more closely at whether there may be some benefit to them.
“You’re trading one addiction for another addiction,” Dr. Cheryl Healton, president and CEO of the anti-tobacco Legacy Foundation, told NBC News. “(But) it may be that for some people, this will be a better way to quit, and there may be people who’ve tried other things and haven’t been able to quit who will quit with this.”
For the study, Chris Bullen of the University of Auckland in New Zealand and colleagues recruited 657 smokers who wanted to quit. They divided them into three groups, to get either 13 weeks’ supply of e-cigarettes, nicotine patches or placebo e-cigarettes that contained no nicotine.
After six months, 5.7 percent of the volunteers had managed to completely quit smoking. It was slightly more in the e-cigarette group, but not in a way that was statistically significant, Bullen reported.
It’s very difficult to quit smoking, but the e-cigarettes also appeared to have helped people cut back on real tobacco. Bullen’s team found that 57 percent of volunteers given real e-cigarettes were smoking half as many cigarettes a day as before, compared to 41 percent of those who got patches.
“While our results don’t show any clear-cut differences between e-cigarettes and patches in terms of quit success after six months, it certainly seems that e-cigarettes were more effective in helping smokers who didn’t quit to cut down,” Bullen said in a statement.
“It’s also interesting that the people who took part in our study seemed to be much more enthusiastic about e-cigarettes than patches, as evidenced by the far greater proportion of people in both of the e-cigarette groups who said they’d recommend them to family or friends, compared to patches.”
Healton said that was a provocative finding. “It does also suggest consumer acceptability of the product is higher,” she said.
U.S. health officials are very concerned about the rise in popularity of e-cigarettes. The Centers for Disease Control and Prevention and Food and Drug Administration released a report on Thursdayshowing a doubling in the number of high school students who have tried them, to 10 percent.
More than 21 percent of adults have tried them at least once, but the CDC says they are addictive and may themselves be dangerous.
“We don’t know much about them,” says Dr. Tim McAfee, director of the CDC Office on Smoking and Health. But he says they could potentially be useful if tobacco companies would stop making products like cigarettes and make e-cigarettes instead – and if those e-cigarettes did indeed turn out to be less harmful than conventional cigarettes.
“Our nirvana is a world where nobody is dying from death and disease caused by tobacco,” McAfee told NBC News. “If you have a product that doesn’t kill people, that is where the money should be going, that is where the promotion, the marketing should be going.”
They are pricey – an e-cigarette product ranges from $10 to $120, depending on how many charges it provides. And there are dozens, if not hundreds, of brands. FDA says some appear to contain carcinogens, and there is some evidence that nicotine is not only addictive, but may itself damage health.
“They could have inherent dangers that are greater than using something like gum or the patch,” Healton said.
CDC says tobacco is the leading preventable cause of dis­ease, dis­ability, and death in the United States, killing 443,000 people a year.
Public health experts are desperate for ways to help people quit smoking, but it is hard. The American Cancer Society says only 4 percent to 7 percent of people manage to quit on any single given try. Drugs such as Chantix or Zyban can raise this rate to 25 percent.
There’s also counseling, nicotine gum and patches, hypnosis and acupuncture, and companies are working on anti-nicotine vaccines.
Erika Edwards contributed to this report.

A look at e-cigarettes by M. D. Anderson

HOUSTON – With the third and largest of the U.S. tobacco companies planning an e-cigarette product launch this fall, this next frontier for “Big Tobacco” provides renewed presence in a declining marketplace.
It’s also a potential gateway to new smokers, particularly among teens and in emerging/foreign markets, according to behavioral scientists at The University of Texas MD Anderson Cancer Center.
E-cigarettes are battery-powered devices that provide inhaled doses of nicotine vapors and flavorings. The Centers for Disease Control and Prevention estimates that about 6 percent of adults have tried e-cigarettes, a number that has nearly doubled since 2010. Absent of tobacco, e-cigarettes have been promoted as a possible aid in getting people to stop smoking and thereby reducing their lung cancer risk.
However, MD Anderson cancer prevention experts Paul Cinciripini, Ph.D., director of the Tobacco Treatment Program, and Alexander Prokhorov, M.D., Ph.D., head of the Tobacco Outreach Education Program, caution that more research is needed to understand the potential role of e-cigarettes in smoking cessation.
“Independent studies must rigorously investigate e-cigarettes, as there’s considerable potential benefit in these products if they’re regulated and their safety is ensured,” says Cinciripini. “But promoting the e-cigarettes already on the shelves as ‘safe’ is misleading and, if looked at as a harmless alternative to cigarettes, could potentially lead to a new generation of smokers more likely to become tobacco dependent.”
E-cigarettes are unregulated and there’s little research on their safety or efficacy as smoking cessation tools. “These products are not approved by the Food and Drug Administration and this is concerning because it’s impossible to know what you’re really getting or if it’s safe. In one analysis nicotine levels have been shown to vary widely among e-cigarette products,” says Prokhorov. For now, he recommends that those looking to quit stick with approved devices, such as nicotine inhalers.
Switching from tobacco to e-cigarettes could help smokers avoid approximately 6,000 chemicals, some of which are human carcinogens. “Reduced exposure to harmful chemicals warrants research of these products as a smoking cessation vehicle,” says Cinciripini. “Unbiased studies, free from the ethical and legal challenges of ‘Big Tobacco’-sponsored trials, are needed.”
Branded as “safer,” available in a variety of colors and flavors and promoted by celebrities, e-cigarettes could be a hook for future smokers. “E-cigarettes are a novel way to introduce tobacco smoking to young people, and their potential ‘gateway’ role should be a concern for parents and health officials alike,” adds Prokhorov.
With the impending introduction of another e-cigarette, Prokhorov and Cinciripini urge consumers to know the following information.
“Once a young person gets acquainted with nicotine, it’s more likely that they’ll try other tobacco products. E-cigarettes are a promising growth area for the tobacco companies, allowing them to diversify their addictive and lethal products with a so-called “safe cigarette,” says Prokhorov. “Unfortunately, there’s no proof that e-cigarettes are risk-free.”
Cinciripini has more than 30 years’ experience conducting basic and clinical research in smoking cessation and nicotine psychopharmacology. Prokhorov is the principal architect of MD Anderson’s ASPIRE program, a teen-focused website and, Tobacco Free Teens, a smartphone app – both are new approaches to keeping young people free from the grips of nicotine addiction.
MD Anderson is home to one of the largest tobacco research programs in the nation, part of the cancer center’s Cancer Prevention division. The Tobacco Treatment Program, funded by State of Texas Tobacco Settlement Funds, offers in-person behavioral counseling and tobacco-cessation medication treatments free to MD Anderson patients who are current tobacco users or recent quitters. The program also works with patient families and the general public.
http://www.thevindicator.com/news/article_142fa44c-17cf-11e3-bc86-0019bb2963f4.html

E-cigarettes Overused and Under-Regulated

The numbers of e-cigarette users is rapidly growing as is concern about the product. The latest research appears to support what many people have long feared, that these electronic cigarettes are both overused and under-regulated.
E-cigarettes are battery operated and produce, not smoke, but a nicotine vapor. They are promoted as a healthier alternative to traditional cigarettes. Research just released from the Centers for Disease Control and Prevention (CDC) shows that one in 10 high school students now admit they’ve tried e-cigarettes and 7% of those say it’s the first cigarette, of any kind, that they’ve smoked.
The study also states that the percentage of US middle and high school students who use e-cigarettes has more than doubled from 2011 to 2012.
“The increased use of e-cigarettes by teens is deeply troubling,” CDC Director Tom Frieden, M.D., M.P.H. said. “Nicotine is a highly addictive drug.  Many teens who start with e-cigarettes may be condemned to struggling with a lifelong addiction to nicotine and conventional cigarettes.”
The research also states that 76.3% of middle and high school students who used e-cigarettes within the past 30 days also smoked conventional cigarettes in the same period.  More than 1.78 million middle and high school students nationwide tried e-cigarettes in 2012.
“These data show a dramatic rise in usage of e-cigarettes by youth, and this is cause for great concern as we don’t yet understand the long-term effects of these novel tobacco products,” Mitch Zeller, director of FDA’s Center for Tobacco Products said. “These findings reinforce why the FDA intends to expand its authority over all tobacco products and establish a comprehensive and appropriate regulatory framework to reduce disease and death from tobacco use.”
http://www.foxbaltimore.com/news/features/top-stories/stories/ecigarettes-overused-underregulated-22133.shtml#.Ui3i9mRUM0M

E-cigarette use doubles among U.S. teens

Wendy Koch, USA TODAY
The CDC survey comes as the federal government is expected to announce, as early as October, its plan to regulate these battery-powered devices as tobacco products.
Now chic among celebrities, electronic cigarettes are gaining favor among U.S. teenagers as new data show a recent doubling in usage.
Last year, 10% of high school students say they tried e-cigarettes, up from 4.7% in 2011, according to the National Youth Tobacco Survey released Thursday by the U.S. Centers for Disease Control and Prevention. A doubling also occurred among U.S. middle school students saying they’ve experimented with e-cigarettes — from 1.4% to 2.7% — and similar spikes in teen usage were found in the 2013 Florida Youth Tobacco Survey.
“The increased use of e-cigarettes by teens is deeply troubling,” CDC Director Tom Frieden said in announcing the findings. “Many teens who start with e-cigarettes may be condemned to struggling with a lifelong addiction to nicotine and conventional cigarettes.”
The CDC survey comes as the federal government is expected to announce, as early as October, its plan to regulate these battery-powered devices as tobacco products. E-cigarettes heat a solution containing nicotine, which is derived from tobacco leaves, into a vapor that users inhale. While they don’t have the myriad chemicals of regular cigarettes, they still provide a nicotine kick.
“We don’t yet understand the long-term effects of these novel tobacco products,” Mitch Zeller, director of FDA’s Center for Tobacco Products, said in a statement. He said the survey’s findings reinforce why FDA plans to regulate the booming market of e-cigarettes, which each of the nation’s top three tobacco companies have joined in the last 16 months.
The annual survey found that while most teens who say they’ve used e-cigarettes also report using regular cigarettes, one in five middle school students who’ve tried the former say they’ve never tried the latter.
“This indicates that e-cigarettes could be a gateway to nicotine addiction and use of other tobacco products,” says Matt Myers, president of the Campaign for Tobacco-Free Kids. He blames this upswing on slick new marketing, which enlists celebrities including Jenny McCarthy, Stephen Dorff and Courtney Love for the pitches.
“These ads portray e-cigarette use as an act of rebellion, much like cigarette ads have done,” Myers says, adding they undercut efforts to de-glamorize smoking to kids. He also says the sweet flavors of some e-cigarettes, such as chocolate and “cherry crush,” lure youth.
The survey finds more teens aren’t just trying e-cigarettes once. Last year, 2.8% of high school students said they used them within the past 30 days, up from 1.5% in 2011. For middle school students, such usage rose from 0.6% to 1.1% during the same period.
The Florida survey, done by the state’s health department, provides similar but more recent data. This year, it found that 5.4% of the state’s high school students say they used e-cigarettes within the past month, up from 3.1% in 2011. It found that 12.1% of these students now say they’ve tried e-cigarettes at least once, up from 6.0% in 2011.
The e-cigarette industry says its product helps adult smokers kick the habit and is not aimed at kids. Altria, the parent company of Philip Morris, the nation’s largest tobacco company, says it won’t sell its new e-cigarette — the Mark-Ten, which debuted last month — to minors. R.J. Reynolds, the second-largest tobacco company, says its newly revamped VUSE product is also targeted only at adults.
“We’re for responsible regulation,” including a ban on sales to kids, says Thomas Kiklas of the Tobacco Vapor Electronic Cigarette Association, an industry group.
More states, including Indiana and Mississippi, have banned the sale of e-cigarettes to minors, and others are seeking to tax the devices or extend indoor smoking restrictions to them.
http://www.usatoday.com/story/news/nation/2013/09/05/e-cigarette-use-doubles-among-us-teens/2768155/

E-Cigarette Use Doubles Among Students, Survey Shows

By SABRINA TAVERNISE
WASHINGTON — The share of middle and high school students who use e-cigarettes doubled in 2012 from the previous year, federal data show. The rise is prompting concerns among health officials that the new devices could be creating as many health problems as they are solving.
One in 10 high school students said they had tried an e-cigarette last year, according to a national survey by the Centers for Disease Control and Prevention, up from one in 20 in 2011. About 3 percent said they had used one in the last 30 days. In total, 1.8 million middle and high school students said they had tried e-cigarettes in 2012.
“This is really taking off among kids,” said Dr. Thomas Frieden, director of the C.D.C.
E-cigarettes are battery-powered devices that deliver nicotine that is vaporized to form an aerosol mist. Producers promote them as a healthy alternative to smoking, but researchers say their health effects are not yet clear, though most acknowledge that they are less harmful than traditional cigarettes. The Food and Drug Administration does not yet regulate them, though analysts expect that the agency will start soon.
One of the biggest concerns among health officials is the potential for e-cigarettes to become a path to smoking among young people who otherwise would not have experimented. The survey found that most students who had tried e-cigarettes had also smoked cigarettes.
But one in five middle school students who said they had tried e-cigarettes reported never having smoked a conventional cigarette, raising fears that e-cigarettes, at least for some, could become a gateway. Among high school students, 7 percent who had tried an e-cigarette said they had never smoked a traditional cigarette.
Dr. Frieden said that the adolescent brain is more susceptible to nicotine, and that the trend of rising use could hook young people who might then move into more harmful products like conventional cigarettes.
Murray S. Kessler, the chairman, president and chief executive of Lorillard, Inc., a North Carolina-based tobacco company that owns Blu eCigs, said that the rise in youth usage was “unacceptable,” and added that the company was “looking forward to a regulatory framework that restricts youth access” but does not “stifle what may be the most significant harm reduction opportunity that has ever been made available to smokers.
The sharp rise among students mirrored that among adult users and researchers said that it appeared to be driven, at least in part, by aggressive national marketing campaigns, some of which feature famous actors. (Producers say the ads are not aimed at adolescents.) E-cigarettes also come in flavors, which were banned in traditional cigarettes in 2009 and which health officials say appeal to young people.
“Kids love gadgets and the marketing for these things is in your face,” said Gary A. Giovino, a professor of health behavior at the University at Buffalo. He added that the rising use of e-cigarettes risked reversing societal trends in which smoking had fallen out of fashion.
About 6 percent of all adults – not just smokers – reported having tried e-cigarettes in 2011, according to a C.D.C. survey, about double the number from 2010. Data for adults in 2012 are not yet available, a spokesman said.
Mitchell Zeller, director of the F.D.A.’s Center for Tobacco Products, said in a statement that the data were “a cause for great concern as we don’t yet understand the long-term effects of these novel tobacco products.” He said the agency intended to expand its authority to all tobacco products. Congress granted it authority over cigarettes in 2009.
http://www.nytimes.com/2013/09/06/health/e-cigarette-use-doubles-among-students-survey-shows.html?partner=rss&emc=rss&smid=tw-nytimes&_r=0

Democratic Senators Pounce on E-Cigarettes After CDC Study Shows Teen Use Spike

By 
Five Democratic U.S. senators condemned tobacco-free electronic cigarettes as a gateway to cancer-causing tobacco ones, and promised to do something about it Thursday after the release of a government study showing a sharp uptick in the percentage of teens who tried one of the vapor-producing devices in 2012.
From 2011 to 2012 the percentage of high school students who had ever tried an electronic cigarette doubled from 4.7 percent to 10 percent, according to data released by the Centers for Disease Control and Prevention in its annual National Youth Tobacco Survey.
[RELATED: U.S. News Talks With the CDC’s Anti-Smoking Director About E-Cigs]
More than 92 percent of high school students who reported trying an electronic cigarette had also smoked a tobacco cigarette, but it’s unclear which they sampled first. Just 2.8 percent of high school students reported smoking an electronic cigarette in the past month, an increase from 1.5 percent in 2011. By contrast, in 2011 the CDC found 18.1 percent of high school students smoked a conventional cigarette in the past month. The 2012 data for tobacco cigarettes is not yet available.
Electronic cigarettes are touted as a healthy alternative to their foul-smelling cousins and their popularity is booming. Immediately after the CDC release, however, several senators characterized the companies behind the boom as unethical predators.
Sen. Richard Blumenthal, D-Conn., was particularly vitriolic in his attack, citing the various flavors of nicotine-laced liquid offered by e-cigarette vendors as evidence of the companies’ “very clear intent of creating a new generation of smokers.”
“Without question,” Blumenthal said in a press release, “tobacco companies are using the same despicable tactics with e-cigarettes that they used in previous decades with traditional cigarettes to lure youth down a path of nicotine addiction and eventual death.”
Senate Majority Whip Dick Durbin, D-Ill., described the uptick as “a call to action.”
[STUDY: One in Five U.S. Smokers Has Tried an ‘E-Cigarette’]
“This scientific report provides conclusive evidence,” Durbin said, “that the use of e-cigarettes among our nation’s kids is both on the rise and closely linked to the deadly use of cigarettes.”
Sen. Tom Harkin, D-Iowa, denounced companies’ “unproven claims that [electronic cigarettes] are a safe alternative to conventional cigarettes or can help smokers quit – underscoring the urgent need for greater research into these products.”
Sen. Tom Carper, D-Del., said “these products still pose serious dangers for kids and adults alike, despite their perceived image as safer alternatives to cigarettes. Regardless of the vehicle, smoking and nicotine use cost our country greatly, in terms of both health care dollars and lives lost. ”
Sen. Ed Markey, D-Mass., claimed “e-cigarettes are a gateway to tobacco use by children and teens and should not be marketed to youth.”
But advocates of electronic cigarettes say there’s no evidence they cause any health problems and say there’s nothing particularly exceptional about teen experimentation with the devices.
“Real public health practitioners and policymakers should not allow experimentation by youth to cloud their judgment about the great health benefits experienced by adult smokers who switch to e-cigarettes,” said Greg Conley, legislative director of the Consumer Advocates for Smoke-free Alternatives Association, in a statement provided to U.S. News.
Not all states ban the sale of the devices to minors, Conley pointed out. CASAA supports new state laws to restrict their sale to adults, but also wants adults e-cigarette smokers to be left alone.
 

9 Terribly Disturbing Things About Electronic Cigarettes

By now, you’ve probably seen them being smoked on the subway or in a bar — those shiny, futuristic, battery-operated nicotine inhalers better know as electronic cigarettes that are apparently all the rage these days. Big Tobacco companies have taken notice, too, and are determined to cash in on the industry, which is expected to bring in $1.7 billion in U.S. sales this year alone, according to The New York Times.
While much is still unknown about the health risks of e-cigarettes, here’s what we do know: E-cigarettes are addicting. And while they may not be as harmful as tobacco cigarettes, critics like the British Medical Association and the World Health Organisation are wary of the trend and warn of the dangers that may be associated with the smoking devices.
Here’s what we do know about e-cigarettes:
1. E-cigarettes contain toxic chemicals.
A 2009 FDA analysis of e-cigarettes from two leading brands found that the samples contained carcinogens and other hazardous chemicals, including diethylene glycol, which is found in antifreeze. Last year, a report from Greek researchers found that using e-cigarettes increased breathing difficulty in both smokers and non-smokers, according to Medical News Today.
2. Kids and teens can buy them.
Unlike other tobacco products, e-cigarettes can be sold to minors in many places throughout the country. The smoking devices can also be bought legally online, according to the Wall Street Journal.
3. While cigarette companies say they don’t market to kids, e-cigarettes come in flavors like cherry, strawberry, vanilla and cookies and cream milkshake.
4. Laws regulating cigarette ads don’t yet apply to e-cigarettes.
TV commercials for cigarettes may be banned, but ones for e-cigarettes sure aren’t, Adage points out. (The above ad for Blu eCigs features Jenny McCarthy.)
5. And e-cigarette companies are spending a TON on advertising.
Industry advertising spending increased to $20.8 million in 2012 from just $2.7 million in 2010, according to The New York Times.
6. E-cigarettes can be used in many places where smoking is banned.
Even though some studies suggest that secondhand vapor poses health risks, many lawmakers have yet to determine whether smoking rules apply to e-cigarettes, according to USA Today.
7. People think e-cigarettes can help them quit smoking.
Research published in the American Journal of Public Health indicates that 53 percent of young adults in the U.S. who have heard of e-cigarettes believe they are healthier than traditional cigarettes and 45 percent believe they could help them quit smoking — though there is little evidence to support either of these claims.
8. E-cigarettes aren’t taxed like traditional tobacco products.
Even though cigarette consumption fell significantly as taxes went up.
9. Despite unknown health consequences, e-cigarettes are poised to make inroads with a new generation of young people.
Half of young adults say they would try e-cigarettes if a friend offered them one, according a study cited by USA Today.
http://www.huffingtonpost.com/2013/09/03/electronic-cigarettes_n_3818941.html?ncid=edlinkusaolp00000009

Companies spend huge sums on TV ads, sponsorships to boost e-cigarette sales

By: Stuart Elliott
NEW YORK: Electronic cigarettes may be a creation of the early 21st century, but critics of the devices say manufacturers are increasingly borrowing marketing tactics that are more reminiscent of the heady days of tobacco in the mid-1900s.
With US smokers buying e-cigarettes at a record pace – annual sales are expected to reach $1.7 billion by year’s end – e-cigarette makers are opening their wallets wide, spending growing sums on TV commercials with celebrities, catchy slogans and sports sponsorships.
Those tactics can no longer be used to sell tobacco cigarettes, but are readily available to the ecigarette industry because it is not covered by the laws or regulations that affect the tobacco cigarette industry. The e-cigarette industry is also spending lavishly on marketing methods that are also still available to their tobacco brethren, including promotions, events, sample giveaways and print ads.
The Blu eCigs brand, which recently added actress Jenny McCarthy to its roster of star endorsers, joining actor Stephen Dorff, spent $12.4 million on ads in major media for the first quarter of this year compared with $992,000 in the same period a year ago, according to the Kantar Media unit of WPP. And ad spending in a category that Kantar Media calls smoking materials and accessories, which includes products like pipes and lighters in addition to e-cigarettes, has skyrocketed from $2.7 million in 2010 to $7.2 million in 2011 to $20.8 million in 2012.
In the first quarter of 2013, Kantar Media reported, category ad spending soared again, reaching $15.7 million compared with $2 million in the same period a year ago. In fact, that $15.7 million total exceeded the spending for ads in major media for tobacco cigarettes, at $13.9 million, according to Kantar Media.
“It is beyond troubling that e-cigarettes are using the exact same marketing tactics we saw the tobacco industry use in the 50s, 60s and 70s, which made it so effective for tobacco products to reach youth,” said Matthew L Myers, president of an organization in Washington, the Campaign for Tobacco-Free Kids, that has fought for decades against aiming cigarette ads at minors.
“The real threat,” he added, “is whether, with this marketing, e-cigarette makers will undo 40 years of efforts to deglamorize smoking.” Makers of e-cigarettes counter that their marketing efforts are legal and intended to reach adults – particularly, they say, adults who smoke tobacco cigarettes.
“Our company is being built on branding,” said Elliot B Maisel, chairman and chief executive at the Fin Branding Group in Atlanta, which last month began running TV commercials for its Fin e-cigarette to accompany other initiatives like print and online ads. The company plans to spend more than $8 million this year to take advantage of “the opportunity to build a great American iconic brand,” he added.
Joana Martins, vice-president for marketing at Fin Branding, described the Fin ads as aimed at “adult smokers, 25 to 44, who are tired of being ostracized” and would be receptive to a pitch that “it’s OK to smoke again.” That is reflected in the campaign theme, “Rewrite the rules.”
There is another reason that e-cigarette makers are appropriating the marketing playbook of tobacco cigarettes beyond the proven effectiveness of tactics like advertising on TV and sponsoring race cars: Giant tobacco companies like Lorillard and Reynolds American, which sell traditional smokes like Newport and Camel, are entering the e-cigarette category alongside smaller, entrepreneurial outfits like Fin Branding. Big Tobacco’s arrival is coming through acquisitions (eg Lorillard bought Blu eCigs in 2012) and startups (eg Reynolds American is introducing an e-cigarette named Vuse).
A selling point in a campaign for Vuse that began this week in Colorado is that it is “designed by tobacco experts” to deliver “a perfect puff every time,” said Stephanie Cordisco, president of the RJ Reynolds Vapor division of Reynolds American in Winston-Salem, NC.