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Be it resolved to quit ….

By KAREN HERZOG, Bismarck Tribune
It’s safe to say that “lose weight” and “quit smoking” are at the top of many a New Year’s resolution list. And they, sadly, top the failure list every year as well.
Not that it’s a contest, but some say weight loss is harder, because people can’t just “quit” eating. Others say quitting cigarettes is harder because it’s so physically addictive.
Either way, when you hear people say, about giving up unhealthy physical or mental habits, “I could never …” they truly believe it.
“Never” is not literally true, of course. If somebody were stranded on the South Pole without smokes or sweets, they would give them up. They’d have to. Or if somebody put a gun to their head and said, “eat that doughnut or smoke that cigarette, and I’ll shoot,” I’ll bet they could stop.
People can do it. They just really, really don’t want to.
Resolutions fail oftentimes because people are aiming at the wrong target — they fixate on the end product instead of resolving to follow a process. Because imagining the daily slog required for success is so less enjoyable than hazy fantasizing about the prize.
“Quit smoking” is tough, no doubt about it.
The idea that they can’t ever smoke another cigarette empowers some people and terrifies others.
That’s because there are cold turkey people and baby steps people.
Cold turkey people tend to be dramatic and competitive. These folks are the ones who will make the operatic gesture of ceremonially tossing out their last pack. This signals to the world that the gauntlet has been thrown. They have challenged the cigarette lover within them. Since they hate to lose, the next weeks will be a bloody spectacle. These are black-and-white folks — they will never have another cigarette or lapse back to two packs a day.
Baby steps people prefer stealth. They don’t appreciate commentary from the peanut gallery. It makes them uneasy to have others watch them sweat and struggle. They want to grind through the process alone to emerge one day quietly smoke-free.
Baby steps people can accept shades of gray, admitting that backsliding a few times will be part of the process.
But they persist, gradually narrowing their window for smoking — first the house is off-limits, then the car, then certain times of day. They sneak quietly away from cigarettes like a mom tiptoeing away from a baby who has finally fallen asleep.
Whichever type you are, one realization can boost your chance of success.
“Self-talk” matters.
When you’re already struggling to do something hard, coming down even harder on yourself when you falter or fail doesn’t necessary spur you on to greater commitment — it just adds another level of frustration and disappointment to carry. Then the temptation arises to just chuck it all and give up.
Instead of flogging yourself for setbacks, turn a 180 and praise yourself for making the effort. Applaud your spirit.
Despite your own resistance and those who want to sabotage your process, you have an intimate friend who supports your will to live healthier.
It’s yourself.
(Karen Herzog feels your pain. She had her last cigarette 39 years ago and still sometimes feels nostalgic for them.)
(Reach Karen Herzog at kherzogcolumn@gmail.com.)
http://bismarcktribune.com/news/columnists/karen-herzog/be-it-resolved-to-quit/article_de7c7e1e-717f-11e3-baf9-0019bb2963f4.html

Tobacco down among youths; marijuana up

By Cheryl Wetzstein – The Washington Times
More and more younger Americans are snuffing out their cigarettes — at least those filled with tobacco, a new national survey suggests.
The number of 8th, 10th and 12th graders who said they smoked tobacco cigarettes in the last 30 days fell again — to fewer than one in 10 adolescents — in 2013, according to Monitoring the Future (MTF), an annual survey of more than 40,000 students.
Since most smokers begin tobacco habits at a young age, the new data are being welcomed by public health officials, as it shows a long-term trend away from smoking.
Since the peak year of 1997, “the proportion of students currently smoking has dropped by two-thirds — an extremely important development for the health and longevity of this generation of Americans,” said Lloyd Johnston, principal investigator of the MTF and a research professor at the University of Michigan’s Institute for Social Research.
The MTF results on young-adult marijuana use, however, were more troubling, researchers said.
More teens in all grades took a sanguine view of marijuana — 60 percent of high-school seniors said smoking pot was not harmful.
At the same time, the MTF showed that more students were smoking marijuana: For eighth graders, use of marijuana in the past month rose from 5.8 percent in 2008 to 7 percent in 2013. For 10th graders, past-month usage was up from 13.8 percent to 18 percent, and for 12th graders, it rose 19.4 percent to 22.7 percent.
Seeing more 13- and 14-year-olds using marijuana is a significant cause for alarm, said Nora D. Volkow, director of the National Institute on Drug Abuse.
Young teens, whose experimentation with marijuana leads to regular use, “are setting themselves up for declines in IQ and diminished ability for success in life,” said Dr. Volkow, adding that marijuana use can interfere with memory and cognitive functionality.
Marijuana is not a benign substance, added Gil Kerlikowske, director of the Office of National Drug Control Policy. He and Dr. Volkow highlighted MTF findings that, in states where marijuana can be prescribed as a medicinal product, a third of the marijuana-smoking 12th graders said one of the ways they got the product was through “someone else’s” prescription.
Marijuana, which can act as a stimulant, depressant or hallucinogen in humans, remains illegal under federal law. However, 20 states and the District permit marijuana use for medicinal purposes — such as reducing nausea and pain related to cancer treatments — and Colorado and Washington state have legalized the production, sale and use of recreational marijuana. Groups like the Marijuana Policy Project want to see marijuana products regulated like tobacco and alcohol products.
In August, the Justice Department said it would not target the marijuana industry in states where it is legal as long as states keep pot away from children, other states, criminal cartels and federal property.
Dr. Volkow said Wednesday her agency would be also be watching emergency-room admissions, traffic accidents and school-performance statistics to see if they are affected by more liberal marijuana laws.
In other highlights of the MTF:
• Fewer teens said they used synthetic marijuana products, known by such names as K2 and Spice. Public officials have raised alarms about the dangers associated with these cheap, new drugs.
• Current alcohol use fell in all grades — to 10.2 percent among eighth graders, 25.7 percent in 10th graders and 39.2 percent in 12th graders.
• Non-medical use of prescription drugs, like Vicodin and OxyContin, dropped again.
http://www.washingtontimes.com/news/2013/dec/18/tobacco-down-among-youths-marijuana-up/#ixzz2nw9i3fhm
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Latest Research on Tobacco Use and Health Care Cost Has Global Implications

By Derek Yach, Executive Director, The Vitality Institute, and a former executive director of the World Health Organization (WHO), and Katie Tryon, M.D., Clinical Director, The Vitality Institute.
This month’s articles on health care costs and tobacco control in the South African Medical Journal (SAMJ) have far reaching implications beyond the shores of South Africa. The latest Global Burden of Disease data (Lancet, 2012) show that two of the top three risk factors that contribute to the highest burden of disease in Western Europe and the U.S. are tobacco and high Body Mass Index (BMI). This not only has serious health consequences, it has significant financial implications for governments, businesses and individuals — both in terms of direct health care costs and indirect costs such as work productivity.
One of the papers, published by RAND Corporation and Vitality, looks at the direct health care cost impact of these two risk factors. They show that severely obese individuals have a 23 percent higher health expenditure than those at a healthy weight, and moderately obese individuals have an 11 percent higher health cost. Furthermore, current or past smokers have an 11 percent higher health expenditure. The research was carried out on an insured South African population with similar demographic and health care profiles to counterparts in Western Europe and the US. It supports recent research carried out by Pandya et al. in the U.S. (Health Affairs, 2013) which predicted a significant increase in healthcare costs in the U.S. from cardiovascular disease due to the aging population, declining mortality and ever increasing obesity rates.
While Pandya et al. research highlighted declining smoking rates in the U.S. as positively influencing cardiovascular disease cost projections, they were not outweighed by the other pressures increasing the costs. An additional paper published by Reddy et al. also adds caution to the enthusiasm over declining smoking rates. It shows that while there has been a significant decline in smoking in school age children in South Africa between 1999 and 2008, there has been a marginal increase between 2008 and 2011 (to 16.9 percent in 2011). This has been mirrored in the U.S. by the CDC Youth Risks Behavior Surveillance that showed a significant decline in youth smoking rates between 1997 and 2009, but no significant decline between 2009 and 2011 (remaining at 18.1 percent in 2011). As today’s young smokers are our tomorrow’s smoking adults, a leveling of the decline, or even a potential increase could have significant impact on future health care costs.
Continued cigarette consumption worldwide, despite all interventions that have been tried, argues for a look at new breakthrough interventions to prevent the inevitable future costs.The editorial co-authored by David Sweanor of the University of Ottawa highlights the need to provide smokers with alternative viable options, rather than continuing along the same lines of controlling combustion cigarette supply and demand. Taxes have played a key role in getting smoking rates down across the world but an improved approach, complimentary to accepted policies in place, is needed to better tackle addiction. E-cigarettes have been a consumer breakthrough that should be embraced by public health personnel and governments rather than vilified. As they state, “We can still strive for complete nicotine cessation… but we are currently presented with the very real prospect of massively reducing the individual and population risks of smoking by something in the range of two orders of magnitude.”
High BMI and smoking remain among the top three risk factors that contribute to the highest burden of disease in Western Europe and the U.S., and the research mentioned above highlights this issue and discusses potential solutions, with implications far beyond South Africa.
The Vitality Institute is a global health think tank with the mission to advance knowledge about the evolving science and art of prevention and health promotion in order to build healthier societies. To join the conversation, follow us on Twitter at The Vitality Institute @VitalityInst.
http://www.huffingtonpost.com/dr-derek-yach/tobacco-use-research_b_4164593.html

Mondays Might Be Your Best Day to Quit Smoking

Smokers most likely to seek online advice about quitting on the first day of the workweek, study finds

By: Robert Preidt
——-
(HealthDay News) — Smokers are most likely to think about kicking their habit on Mondays, according to a new study, and this finding may help boost the effectiveness of anti-smoking campaigns.
For the study, the investigators monitored online searches about quitting smoking that were conducted in English, French, Chinese, Portuguese, Russian and Spanish worldwide between 2008 and 2012.
The results showed that people searched about quitting smoking more often early in the week, with the number of searches highest on Mondays. The number of searches on Mondays was 25 percent higher than the combined average number of searches on Tuesday through Sunday.
This pattern was consistent across all six languages, according to the study, which was published Oct. 28 in the journal JAMA Internal Medicine.
On Mondays, searches in English for information about quitting smoking were 11 percent higher than on Wednesdays, 67 percent higher than on Fridays and 145 percent higher than on Saturdays, the results showed.
These findings may lead to changes in the way health officials and providers design anti-smoking programs, said study lead author John Ayers, of San Diego State University.
“Popular belief has been that the decision to quit smoking is unpredictable or even chaotic,” Ayers said in a university news release. “By taking a bird’s-eye view of Google searches, however, we find anything but chaos. Instead, Google search data reveals interest in quitting is part of a larger collective pattern of behavior dependent on the day of the week.”
Study co-author Joanna Cohen, director of the Johns Hopkins Institute for Global Tobacco Control, suggested that “campaigns for people to quit may benefit from shifting to weekly cues. We know it takes smokers many quit attempts before they succeed, so prompting them to try again on Mondays may be an effective and easy-to-implement campaign.”
Further research is needed to learn more about the reasons for these findings and how they could help boost quit rates, Ayers said, but the immediate message for smokers is straightforward: “If you’re a smoker, just remember: Quit this Monday. Everyone else is doing it.”
More information
The American Cancer Society offers a guide to quitting smoking.
http://consumer.healthday.com/cancer-information-5/cigarette-smoking-tobacco-health-news-665/briefs-emb-10-28-4pmet-smokers-mondays-jama-ia-sdsu-release-batch-991-681544.html

The poor more likely to smoke, research finds

PHILADELPHIA | Many people smoke after they’ve eaten. Lindell Harvey smokes because he hasn’t.
“You smoke out of anxiety because you don’t have the food you need,” said Harvey, 54, who lives alone in Crum Lynne, Pa. He receives disability checks from the Navy that keep him $2,000 below the poverty line.
Harvey relies on his Newports to see him through his hard days. “In my mind, the smoking becomes a comfort as I try to create ways to get food.”
In lives where people endure a dearth of nearly everything important — food, jobs, medical care, a safe place to live — the poor suffer an abundance of one thing:
Nicotine.
The poor are more likely to smoke than those above the poverty line.
In Philadelphia, there’s a 50 percent higher prevalence of smoking among the poor than among the non-poor, according to Giridhar Mallya, director of policy and planning for the Philadelphia Department of Public Health.
The poorest of the 10 largest U.S. cities, Philadelphia also has one of the highest rates of smoking of any big city, according to a health department report.
Lower-income neighborhoods such as Kensington, Bridesburg and Port Richmond are among the city’s most smoker-prevalent neighborhoods, department research shows.
The poor smoke to manage high levels of stress and depression, Mallya said, as much a part of poverty as empty pockets.
Then, too, the poor are more likely to be exposed to nearly ubiquitous cigarette advertising at corner stores, which exacerbates smoking, Mallya said.
It’s also harder for the poor to get smoking-cessation counseling and nicotine patches than others who may receive help through insurance, experts said.
Even as health insurance comes to the poor through the Affordable Care Act, smoking remains a problem: Smokers may be charged a premium of up to 50 percent, according to Frank Leone, director of the Comprehensive Smoking Treatment Program at the University of Pennsylvania.
Mariana Chilton, a professor at Drexel University’s School of Public Health, noted the complex link between smoking and poverty:
“When you’re deprived, it creates enormous mental anguish,” said Chilton, an expert on hunger. “One of the fastest, most convenient ways to help is a cigarette. It’ll keep you sane, and keep you from hurting yourself or others.”
Smoking is also a way to deal with hunger, Chilton said. Families without enough to eat are more likely to smoke than food-secure families, she said.
“Smoking treats hunger pangs,” Chilton said. “Instead of having lunch, mothers will feed their children, then smoke.”
That’s how it works in Camden, said Elaine Styles, 51, a laid-off day care worker.
“I smoke so I don’t have to eat,” she said. “I make sure my family eats, then I have a loosie (a cigarette sold singly for 50 cents or so) and go to bed.”
Because smoking is costly, people ask, aren’t the poor being irresponsible for misallocating money better spent on food?
Low-income smokers nationally spend 14 percent of household income on cigarettes, Mallya said. In Philadelphia, the average smoker spends about $1,000 a year on cigarettes, he added.
Mallya laments the fact that cigarettes in Philadelphia are relatively cheap — $5 to $6 a pack — compared to other cities where added taxes make them more dear. The more cigarettes cost, the fewer are smoked, he said.
The morality of buying cigarettes when you’re poor is complicated. Most poor people want to quit smoking, surveys show. But poverty itself, combined with the overwhelming power of nicotine, make stopping hard.
“People smoke knowing is not good for them,” said Leone of Penn, who is also a pulmonologist. “Nicotine gets into the part of the brain stem that creates a sense of safety, comfort, warmth. If you have to decide between buying bread or cigarettes, not buying cigarettes creates a disease and agitation in the brain that says there’s only one way to fix this situation: Just smoke.”
Yale University sociologist Elijah Anderson said people shouldn’t “blame the victim” by denigrating smoking behavior without understanding poverty, its underlying causes, and a poor person’s “limited sense of having a future.”
Among the poor, especially low-income African-Americans, menthol worsens smoking.
A flavor added to cigarettes, menthol makes the cigarette taste less harsh, which causes the smoker to take deeper, more frequent drags, Mallya said.
That, in turn, increases the harm of cigarettes.
For 50 years, menthol cigarettes were promoted in black neighborhoods; now, 90 percent of African-American smokers in Philadelphia smoke menthol cigarettes, Mallya said.
“There may be something biological at work,” Leone said, adding that science is studying whether race makes a difference. “But that doesn’t cloud the intense effort by cigarette marketers.”
In a city where black people already suffer greatly from asthma — Philadelphia is among the top-five worst asthma cities in America, experts say — smoking aggravates everything, especially among children, said Brad Collins, professor of public health and pediatrics at Temple University.
Jerry Goldstein, a pediatrician at St. Christopher’s Hospital for Children, agreed. “Second- and third-hand smoke (found on clothing and walls) are seriously exacerbating kids’ asthma,” he said.
This is not to say all is hopeless. While still high, rates of secondhand smoke exposure in the city have decreased by nearly 7 percentage points between 2004 and 2012, health department research shows. And teen smoking is down from nearly 16 percent to over 9 percent in the same time frame, while there are slightly fewer adults lighting up these days.
Mallya attributes that to an intensive public education program and his department’s efforts to help get many poor people smoking-cessation help.
But that doesn’t mean the air will clean up any time soon.
As Amy Hillier, a professor in Penn’s School of Design, who helped study cigarette advertising, said, “Sometimes a pack of Marlboros will save someone’s life in terms of stress.”

http://jacksonville.com/news/health-and-fitness/2013-10-20/story/poor-more-likely-smoke-research-finds#ixzz2iNYGsIWx

Study: Light Smokers Face High Risk Of Early Death

(CBS ATLANTA) – Light smokers are not safe from the large life expectancy cuts that come from mild cigarette use.
A new tracking study of health and smoking levels from 200,000 people finds that not only does smoking cut 10 years from a smoker’s life expectancy, but that even mild smokers will double their risk of an early death by continuing cigarette use.
“The international rule of thumb is that half of all smoker deaths are directly caused by tobacco,” Professor Emily Banks of the Australian National University study told ABC News.
“We found that [over the four years] people who are current smokers were three times more likely to die than people who had never smoked, and their life expectancy within that four-year period was diminished by 10 years compared to the never-smokers.”
According to the Centers for Disease Control and Prevention, “Tobacco use is the single most preventable cause of disease, disability, and death in the United States. Each year, an estimated 443,000 people die prematurely from smoking or exposure to secondhand smoke, and another 8.6 million live with a serious illness caused by smoking.”
Despite these risks, approximately 46.6 million U.S. adults smoke cigarettes. Smokeless tobacco, cigars, and pipes also have deadly consequences, including lung, larynx, esophageal, and oral cancers, reports the CDC.
The study echoes previous research that quitting smoking at any age still reduces the risk of smoking-related death.
The CDC reports: “Each year, primarily because of exposure to secondhand smoke, an estimated 3,000 nonsmoking Americans die of lung cancer, more than 46,000 die of heart disease, and about 150,000–300,000 children younger than 18 months have lower respiratory tract infections.”
http://atlanta.cbslocal.com/2013/10/12/study-light-smokers-face-high-risk-of-early-death/

Mourning the Death of Terrie Hall, Who Dedicated Her Life to Helping Others Live Longer

Statement of Matthew L. Myers
President, Campaign for Tobacco-Free Kids
WASHINGTON, DC – Tobacco took away Terrie Hall’s natural ability to speak. But it could not stop her from being heard around the world with a powerful message about the deadly consequences of smoking.
All of us at the Campaign for Tobacco-Free Kids are deeply saddened by the death of Ms. Hall, who was the unforgettable face and voice of the federal government’s first-ever national media campaign aimed at reducing smoking. Ms. Hall died yesterday after a long battle with cancer.
Ms. Hall started smoking as a teenage cheerleader and was smoking up to two packs a day when, in 2001, she was diagnosed with oral cancer and throat cancer at age 40.  She had her larynx removed and had to speak with the aid of an artificial voice box.  Her voice and story were featured in the Tips from Former Smokers ad campaign launched in 2012 by the Centers for Disease Control and Prevention, and again in a second round of ads this year.
Even as she battled cancer, Ms. Hall courageously and unflinchingly told her story to the nation and the world.   She worked tirelessly to prevent kids from starting to smoke and encourage smokers to quit, first in her home state of North Carolina and then around the nation.
Because of Ms. Hall and the other former smokers in the Tips campaign, more than 1.6 million smokers tried to quit in the first year of the campaign and at least 100,000 succeeded in doing so, according to the CDC.  Terrie Hall is a heroine who saved lives. 
For more, Terrie Hall’s story is on the website of the U.S. Centers for Disease Control & Prevention (CDC).  http://www.cdc.gov/tobacco/campaign/tips/stories/terrie.html

Woman in graphic anti-smoking ad dies from cancer

Associated Press – CBS News
A North Carolina woman featured prominently in a graphic government ad campaign to get people to stop smoking died Monday of cancer.
Terrie Hall died at a hospital in Winston-Salem, N.C., federal officials said. She was 53.
“She was a public health hero,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention, which conducted the campaign. “She may well have saved more lives than most doctors do.”
A former smoker whose voice box was removed years ago, Hall took a leading role in the campaign that showed how smoking-related cancer ravages the body. Officials believe the “Tips from Former Smokers” campaign led as many as 100,000 Americans smokers to quit.
Hall’s oral and throat cancer was caused by the cigarette smoking she began in high school, CDC officials said. This summer, the cancer spread to her brain.
Hall’s first ad showed her putting on a wig, putting in false teeth and covering a hole in her throat with a scarf. It was the campaign’s most popular spot by far, receiving more than 2.8 million views on YouTube.
It was the federal public health agency’s largest and starkest anti-smoking push, and its first national advertising effort.
In another ad, the Lexington resident addressed the camera in the buzzing sound of her artificial voice box. She advised smokers to make a video of themselves reading a children’s book or singing a lullaby. “I wish I had. The only voice my grandson’s ever heard is this one,” her electric voice growled.
http://www.cbsnews.com/8301-201_162-57603199/woman-in-graphic-anti-smoking-ad-dies-from-cancer/

Study: Kids of smokers are more likely to smoke

Written by:  HealthDay

Teens of a parent who smoked — even if the mother or father quit before the teen was born — are more likely to smoke than those whose parents are nonsmokers, a new study finds.
Having an older brother or sister who smokes also raises the odds that a teen will pick up the habit, the researchers report.
“These findings imply that any amount of smoking could have important influences on the next generation,” said lead researcher Mike Vuolo, an assistant professor of sociology at Purdue University. “Given the influence on the oldest siblings, this is especially the case in heavy-smoking households.”
Vuolo and co-author Jeremy Staff, an associate professor of sociology at Pennsylvania State University, analyzed data from a multigenerational study that has followed participants since 1988, when they were freshmen in high school, to 2011. They focused on 214 now-parents and 314 of their children aged 11 and older.
Annual survey results uncovered four patterns of smoking: teens who were persistent heavy smokers, teens who were light smokers who quit or reduced use, teens who started smoking later and nonsmokers.
Their children were then surveyed in 2011.
“Surprisingly, we found similar odds of smoking among the children for the three smoking groups (23 percent to 29 percent) compared with children of nonsmokers (8 percent),” Vuolo said.
In homes with a persistent heavy-smoking parent, the oldest sibling is influenced to smoke, which in turn increases the chances that younger siblings will smoke by six times, he added.
“We should educate young people that smoking at any time in their lives could have influences on their children. Also, preventative efforts should target heavy-smoking households, trying to break the cycle of influence on the oldest siblings,” Vuolo said.
The report was published online Aug. 5 and in the September print issue of Pediatrics.
Dr. John Spangler, a professor of family and community medicine at Wake Forest Baptist Medical Center, said there may well be a genetic component to these findings.
“This study confirms what we have already sensed, that there is a family history of tobacco use among many smokers,” Spangler said. “We know that people are more likely to uses substances like alcohol based on family history, the same holds true for tobacco use.”
This may point to a genetic predisposition to metabolize nicotine or dopamine differently, he said.
“We should encourage doctors to ask about a family history of smoking, because if there is a family history of smoking then that individual is more likely to be a smoker in the future,” Spangler said.
Parents who were former smokers should realize their child is more likely to become a smoker. These parents may want to discuss smoking with their children with an eye toward preventing it.
“This may also be a good way for physicians to counsel parents about and children about tobacco use — that there is this risk factor,” Spangler said.
Another expert agreed that parents who smoke should make every effort to quit, but said that further measures are needed.
“Even parents who are unable to quit should make their cars and homes smoke-free, send clear messages to their children about not smoking and support policies and programs like increased tobacco taxes, smoke-free laws and comprehensive prevention and cessation programs that are proven to reduce smoking among kids and adults,,” said Danny McGoldrick, vice president for research at the Campaign for Tobacco-Free Kids.
http://www.guampdn.com/article/20130916/LIFESTYLE/309160023/Study-Kids-smokers-more-likely-smoke

Graphic anti-smoking ads helped 100,000 kick the habit for good, CDC says

Maggie Fox,  NBC News
A graphic, deliberately shocking, anti-tobacco campaign starring former smokers — including a woman who lost her voice box to throat cancer — helped 100,00 Americans kick the habit permanently, government researchers say.
And an estimated 1.6 million people at least tried to quit smoking after seeing the first national mass ­media anti-smoking initiative to be funded by the U.S. government, according to researchers from the Centers for Disease Control and Prevention.
The series of ads, called “Tips,” featured images of an 18-year-old wearing an oxygen mask in the hospital after suffering an asthma attack caused by secondhand smoke; a 57-year-old Army veteran with chronic obstructive pulmonary disease who tearfully declares “I’m running out of time,”; and a heart attack victim showing a gruesome scar from his surgery.
One of the most striking ads featured Terrie Hall, a 52-year-old North Carolina woman who suffered throat cancer caused by smoking. “The only voice my grandson has ever heard is this one,” the well-groomed blonde woman croaks in one video.
“People would come up to her in the grocery store or drug store in other towns and ask ‘if you are the woman on the ad — you inspired me to quit smoking – thank you so much’,” said Dr. Tim McAfee, director of the CDC’s Office on Smoking and Health, who directed the study.
The 2012 three-month campaign reached nearly 80 percent of US smokers, the CDC team says in a report published Monday in the Lancet medical journal.
“The Tips campaign seems to have resulted in millions of non-­smokers talking to smokers about quitting and getting help,” the CDC researchers wrote.
To figure this out, the CDC team sent questionnaires to 3,051 smokers and 2,220 non-smokers completed baseline and follow-up assessments. They found that 78 percent of the smokers and 74 percent of the non-smokers recalled having seen at least one Tips advertisement on television during the three-month campaign.
Before the campaign started, 31 percent of smokers said they had tried to quit for at least one day in the previous three months. This went up to nearly 35 percent after the campaign. And 13 percent said they succeeded.
The differences may look small percentage wise, but when multiplied over the whole U.S. population, they added up. Twenty percent of U.S. adults smoke.
“We found over a million and half smokers made quit attempts because of the campaign,” McAfee told NBC News. “This study shows that we save a year of life for less than $200. That makes it one of the most cost-effective prevention efforts,” McAfee added.
The CDC says half of all smokers try to quit every year, but only 5 percent succeed. Drugs, acupuncture, counseling and nicotine replacement therapies are all available to help, but nothing works perfectly. Over the weekend, researchers reported that e-cigarettes work about as well as nicotine patches to help people quit.
“This is exciting news. Quitting can be hard and I congratulate and celebrate with former smokers – this is the most important step you can take to a longer, healthier life,” said Director Dr. Tom Frieden. “I encourage anyone who tried to quit to keep trying – it may take several attempts to succeed.’’
The CDC says its $54 million campaign, paid for out of the 2010 health reform law, counters the $8 billion the tobacco industry spends on advertising and promotions.
“Tobacco use remains the leading cause of preventable death worldwide, causing nearly 5 million deaths annually,” the CDC team wrote. “For individuals, smoking shortens life expectancy by more than 10 years, whereas adults who quit before age 45 years regain almost a decade in life expectancy.”
CDC says cigarettes kill 440,000 Americans a year, and tobacco use costs $96 billion in direct medical costs and $97 billion in lost productivity.
http://www.nbcnews.com/health/graphic-anti-smoking-ads-helped-100-000-kick-habit-good-8C11111432