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Chuck Schumer goes after marketing of e-cigarettes to kids

BY / NEW YORK DAILY NEWS

Fearful big tobacco could hook a new crop of smokers, Sen. Chuck Schumer says he’s backing legislation to stub out the marketing of e-cigarettes to children.
Schumer said tobacco companies are upping the appeal of vaping devices by making kid-friendly flavors like cotton candy and gummy bears.
“They are making a campaign to go after kids and that must stop,” Schumer said Sunday.
He vowed to push the so-called Protecting Children From Electronic Cigarette Advertising Act through the Senate. The legislation would close loopholes in advertising laws that tobacco companies have exploited to hook kids.
Schumer cited a study published last week in JAMA Pediatrics, which found that adolescents who smoke e-cigarettes are seven times more likely to smoke traditional cigarettes.
http://www.nydailynews.com/news/politics/chuck-schumer-e-cigarette-marketing-kids-article-1.1716091#ixzz2vgNEUEZf

Letter: Big tobacco goes after ‘replacement smokers’

By: Beth Hughes, Bismarck, INFORUM
Even though the risks of using tobacco are well documented, it remains the No. 1 cause of preventable death and disease in the country. This year alone, nearly 500,000 Americans will die prematurely because of smoking. Unfortunately, tobacco marketing efforts recruit two new young smokers to replace each tobacco user who dies.
It’s well documented that tobacco companies market to youth in an effort to recruit “replacement smokers.” Research from the Centers for Disease Control and Prevention tells us that smoking and smokeless tobacco use are initiated and established primarily during adolescence. In fact, nearly 9 out of 10 smokers start smoking by the age of 18. Tobacco companies know this and continually look for new ways to hook our youth.
Tobacco companies pay convenience stores – many located near schools – and other tobacco retailers to prominently display advertisements for their products near the entrances, exits and checkouts. Tobacco companies also target a new generation of potential tobacco users by designing items to appeal to youth, such as fruit-flavored products in colorful packaging that make tobacco look and smell like candy.
In addition to new flavors and packaging, price is another factor that affects tobacco use. In states with low tobacco taxes, like North Dakota, it’s easier to make tobacco products affordable, and that makes it easier for youth to obtain tobacco. Research supported by the CDC and the American Lung Association shows that increasing a tobacco tax is one of the most effective ways to reduce youth tobacco use; by making tobacco less affordable, kids are less likely to buy it.
The Center for Tobacco Prevention and Control Policy uses media campaigns to educate the public about the dangers of tobacco use. The Center also works with local public health units across the state to educate our communities on tobacco prevention so our children live healthier lives as fewer of them become addicted to nicotine.
We are committed to preventing tobacco use among our youth and adult populations. We’ve made great progress, but there is more work to be done. Showing support for tobacco prevention efforts in your community is a great start to help reduce youth tobacco use rates. Here is what you can do:
• Support tobacco-free and smoke-free policies within your community. When youth are not exposed to tobacco, it increases their chance to remain tobacco free.
• Support policies that restrict how tobacco is marketed. Tobacco companies are aggressive marketers that target youth through retail displays, internet marketing and magazines that are popular with teens.
• Support tobacco tax increases. Our youth are less likely to use tobacco if it is less affordable.
These strategies are CDC Best Practice strategies – strategies that are proven to reduce youth tobacco use rates. We ask the community to join us in this fight by showing your support for tobacco prevention.

Hughes, Ph.D., is a registered respiratory therapist, and chairwomen, North Dakota Tobacco Prevention and Control Committee.
http://www.inforum.com/event/article/id/428702/group/Opinion/

E-cigarettes ignite debate over regulation, sales

LANSING, Mich. (AP) — Banning the sale of electronic cigarettes to kids may seem like a no-brainer, yet Gov. Rick Snyder’s administration and a number of health advocacy groups oppose legislation that does just that. They say it doesn’t go far enough.
Players on both sides of the state’s e-cigarette debate agree that the nicotine-dispensing devices should be kept away from minors, but opinions differ when it comes to regulating the relatively unstudied vaporizers.
Tobacco companies support two bipartisan Senate bills prohibiting the sale and use of e-cigarettes and other devices that deliver nicotine if the buyer is younger than 18 years old. Sen. Glenn Anderson, D-Westland, said he is sponsoring the legislation because it’s “outrageous” that a minor can legally buy and use a highly addictive product. The bills unanimously passed the Senate Thursday.
But Snyder’s administration and health advocates say the bills would give e-cigarettes a “special status” and protect them from standard tobacco regulations. They want e-cigarettes to be treated like traditional cigarettes, not only in regards to minors, but taxes and public use laws as well. Such regulations would ban e-cigarette use in workplaces or restaurants, a restriction that’s currently left up to individual businesses.
“The appropriate thing to do in Michigan now is to act to help protect the population against the potential health risks of e-cigarettes, about which we know very little,” said Dr. Matthew Davis, chief medical executive for the Community Health Department.
Electronic cigarettes are cylindrical battery-powered devices that heat a liquid to produce vapor. While the liquid often includes nicotine, which can be derived from tobacco, e-cigarettes have not been officially designated as tobacco products. The U.S. Food and Drug Administration regulates cigarettes and smokeless tobacco and has said it intends to propose changes to its authority to regulate e-cigarettes, too.
Twenty-seven states ban the sale of e-cigarettes to minors, according to the National Conference of State Legislatures. Most of those state laws are similar to the Senate legislation.
Opponents are countering with a House bill that would treat e-cigarettes as tobacco products.
Rep. Gail Haines, R-Lake Angelus, introduced the bill Wednesday after working with the administration and health groups such as the American Cancer Society and American Lung Association. She declined to comment before the bill was assigned to a committee.
Anderson said an effort to designate e-cigarettes as tobacco products would fail ahead of the FDA’s decision.
“Most of us would prefer for the FDA to make the decision, and they are going to do it probably sometime this year, but I don’t want to wait,” bill sponsor Sen. Rick Jones, R-Grand Ledge, said. “I want to stop the sale to children now, immediately.”
E-cigarettes are often produced by the same parent companies as traditional cigarettes and have grown increasingly popular over the past few years. U.S. middle and high school students’ use of e-cigarettes more than doubled from 2011 to 2012, the Centers for Disease Control and Prevention reported in September. The share of high school students who had used e-cigarettes in the past 30 days increased from 1.5 percent to 2.8 percent in the survey. More than 1.78 million middle and high school students tried e-cigarettes in 2012.
“As I read to a fourth grade last week, one of the children said, ‘My friends and I bought some and we played with them,'” Jones said on the Senate floor.
Mark Bilger, 18, asked his mother to contact Anderson about concerns over e-cigarettes in September after studying them for his debate club. Bilger, a senior at Detroit Catholic Central High School, said he noticed e-cigarettes were “becoming a real problem in my school” and that students occasionally use them in class “when the teacher’s back is turned” without getting caught “because there’s no smell, there’s only vapor.”
“I think it’s a step in the right direction,” Bilger said about the Senate legislation. “But I think they need some of the same regulations traditional cigarettes have, where you regulate what you put in it and have more testing on it.”
Lance McNally, 39, is one of Jones’ constituents who began using e-cigarettes in December. He owns three e-cigarettes and still smokes traditional cigarettes. He wants to transition fully to vaporizers because “there’s no stench.”
While McNally only uses tobacco-flavored e-cigarette liquid, he said his wife goes for more unusual flavors.
“Strawberry, cheesecake — those are the two main ones,” he said.
McNally said he’s not worried about flavors or advertisements appealing to minors because “I’m not seeing an inundation of marketing.” E-cigarette legislation is unnecessary because many retailers already won’t sell them to minors, he said.
“I don’t think they should be regulated like cigarettes,” McNally said. “I’m kind of a deregulation guy to begin with. I don’t see where the government needs to be wasting its energy and time and my money on another product.”
http://www.usatoday.com/story/news/nation/2014/03/07/e-cigarettes-regulation-sales/6181091/

Teenage E-Cigarette Use Likely Gateway to Smoking

By Caroline Chen, Bloomberg News
E-cigarettes facing municipal bans and scrutiny by U.S. regulators received a new slap on the wrist from scientists: A report today suggests the devices may be a gateway to old-fashioned, cancer-causing smokes for teens.
Youths who reported ever using an e-cigarette had six times the odds of smoking a traditional cigarette than those who never tried the device, according to a study published today in the journal JAMA Pediatrics. E-cigarette use didn’t stop young smokers from partaking in regular cigarettes as well.
The global market for e-cigarettes may top $5 billion this year, according to Euromonitor International Ltd. estimates. Makers of the devices, including Altria Group Inc. (MO), the largest U.S. tobacco company, market them online and on TV, where traditional tobacco ads are banned, and some have added flavors such as bubble gum to the nicotine vapor that may have extra appeal for youths. That allure is why the U.S. Food and Drug Administration needs to restrict the devices, opponents say.
“The FDA needs to act now,” Vince Willmore, spokesman for the Washington-based Campaign for Tobacco-Free Kids, said in a telephone interview. “We think it’s overdue.”
Concerns about underage use of e-cigarettes were raised last year when the U.S. Centers for Disease Control and Prevention in Atlanta reported that use of the devices by youths doubled in 2012 from a year earlier.
“E-cigarettes are likely to be gateway devices for nicotine addiction among youth, opening up a whole new market for tobacco,” said Lauren Dutra, a post-doctoral fellow at the University of California at San Francisco and the report’s lead author. “We’re most worried about nicotine addiction initiation in youth.”

Enticing Product

E-cigarettes “are enticing for kids,” said Donovan Robinson, dean of students at Chicago’s Lincoln Park High School. He said today’s findings weren’t surprising. “They’ll say, ‘Hey, now let’s try the real thing.’”
Children in middle and high school, the target of the research, don’t think about health consequences, he said.
“Everything is a fad with teenagers,” Robinson said. They use e-cigarettes “because it looks cool. Teenagers see somebody doing something cool, and they want to do it.”
The latest research analyzed data from the 2011 and 2012 National Youth Tobacco Survey, conducted by the Centers for Disease Control and Prevention. Almost 40,000 middle and high school students from about 200 schools across the U.S. participated in the survey. Students were asked about their frequency of use of e-cigarettes, conventional cigarettes, cigars, pipes, and other tobacco products.

No Tar

While battery-powered e-cigarettes enable the ingestion of heated nicotine, users avoid the tars, arsenic and other chemicals common in tobacco products that have been linked to cancer, supporters have said.
The study today shows correlation, not causation, said Cynthia Cabrera, executive director of Smoke-Free Alternatives Trade Association, the Washington-based e-cigarette association.
“I’ve yet to see any science that shows there’s a gateway effect,” Cabrera said in a telephone interview. “We want to work with facts and science, we don’t want to make knee-jerk decisions based on emotional responses.”
Cabrera warned against drawing inferences on teen use based on the use of flavors in e-cigarettes.
“We do know that thousands of people were able to switch over to vapor products because of the flavors,” she said in a telephone interview. “Would we deny people who were in a group who could die from tobacco to use flavors that helped them get off killer tobacco?”

Nicotine Effects

Opponents have countered that nicotine alone is so toxic it’s been used in the past as a pesticide. They say the health effects of nicotine, which has proven to be habit forming, are unclear and deserve more study. Until that’s done, they’ve said, advertising of the devices should be closely monitored to make sure it isn’t aimed at underage smokers.
“We’re concerned that the marketing for e-cigarettes risks re-glamorizing smoking” among youths who won’t make the distinction between electronic and conventional cigarettes, Willmore said.
In December, a billboard in Miami used Santa Claus to market e-cigarettes and in the recent Sports Illustrated bathing suit issue there was an ad for one of the devices “right in the middle of a bikini bottom,” he said.
“You couldn’t design an ad more appealing to a teenage boy,” Willmore said.

Pivotal Year

This is expected to a pivotal year for producers of electronic cigarettes, with all major tobacco companies either launching new products or expanding their e-cigarette sales exposure, said Kenneth Shea, a Bloomberg analyst. Altria, Reynolds American Inc. and Lorillard Inc. are all expected to pursue U.S. exposure for their e-cigarettes, while closely held Logic Technology Development LLC and Sottera Inc., the maker of the e-cigarette NJoy, try to keep pace, Shea wrote in a report this month.
While tobacco companies have been under the FDA’s watchful eye since Congress gave the agency authority over the $90 billion industry in 2009, e-cigarettes haven’t been subject to the same oversight. The agency is now in the process of readying new rules for the industry designed to establish clear manufacturing standards and set boundaries for how the products can be marketed.
Federal regulators aren’t the only government officials moving to control use of e-cigarettes. On March 4, the Los Angeles City Council voted to join New York and Chicago in banning the use of the electronic products in in workplaces, restaurants and many public areas.

Bans Criticized

The municipal restrictions were criticized by Miguel Martin, president of Logic Technology, the second-largest independent e-cigarette maker in the U.S. Localities should wait for the FDA to make its views known before taking action, Martin said in an interview before the council vote.
“I find it odd that everybody looks to the FDA for guidance on everything else, but because it’s politically expedient, they don’t on this,” Martin said.
http://www.bloomberg.com/news/2014-03-06/teenage-e-cigarette-use-likely-gateway-to-smoking.html

E-Cigarette Critics Worry New Ads Will Make 'Vaping' Cool For Kids

by Debbie Elliott, NPR
Electronic cigarette makers are getting bold with their advertising, using provocative new print ads and celebrity endorsements on TV. But public health advocates say these images are luring kids to hook them on nicotine.
The latest ad for blu eCigs, for example, which ran in the Sports Illustrated swimsuit edition, features an itsy bitsy bikini bottom emblazoned with the company name and includes the tagline “Slim. Charged. Ready to go.” You don’t see the model’s face. The frame is from pierced belly button to mid-thigh. It left Stan Glantz, a professor of medicine at the University of California, San Francisco, struggling for a delicate way to describe it.
“The advertising just hit a new high in terms of chutzpah,” says Glantz, director of the Center for Tobacco Control Research and Education. Using sex to sell cigarettes is nothing new, he says, and e-cigarettes are pushing the envelope because they’re unregulated.
“If the Obama administration were serious about protecting the public on public health, they would immediately move to clamp down on the way e-cigarettes are being advertised and apply the same rules that apply to cigarette advertising,” Glantz says.
Those rules include bans on sports sponsorships, cartoon characters, flavors and TV advertising.
Blu eCigs use a cartoon character named Mr. Cool in a television campaign. (Sound familiar? Some have noticed similarities between the ways the e-cigarette industry has marketed its product and how traditional tobacco companies have. Here, a House committee compares the two.)
Vince Willmore with the Campaign for Tobacco-Free Kids says these messages attract youth — especially the Sports Illustrated bikini ad.
“It’s going to appeal to teenage boys,” Willmore says.
Blu maker Lorillard has not responded to NPR’s requests for comment. Blu’s website asks if you are 18 to enter, and ads say “not for minors.”
Willmore says nonetheless, they re-glamorize smoking and threaten to reverse decades of progress in preventing kids from getting hooked.
“Kids may view them as something they can use that’s not going to harm their health without realizing that they contain very addictive nicotine,” Willmore says. “For kids, these products could serve as a gateway to nicotine addiction and even to regular cigarette smoking.”
A New Frontier
Electronic cigarettes don’t burn tobacco. They heat a nicotine-laced liquid and the smoker inhales vapor, not smoke.
After school at Woodrow Wilson High School in Washington, D.C., students say some of their peers use e-cigarettes. And that unlike smoking, “vaping” is perceived as something new and cool.
Thomas Mason, 16, thinks they’re beneficial. “And the e-cigarettes is like flavored nicotine, so as far as I think, I think that nicotine is supposed to help you stop smoking,” Mason says.
That perception worries Dr. Tom Frieden, director of the U.S. Centers for Disease Control and Prevention, which found that e-cigarette use among kids doubled last year. Frieden says youth are particularly susceptible to addiction and vulnerable to ads.
“What we’re seeing from the e-cigarette companies is disgraceful. They’re working to get another generation of American kids addicted to nicotine,” he says.
Frieden says the Food and Drug Administration is working to regulate e-cigarettes and notes the first time it tried, the industry sued to stop it. He’s hopeful any new regulation would prohibit marketing that might result in kids trying them.
E-cigarette makers say that’s going too far.
“If you start pulling ads based on what children are going to do, there would be no alcohol advertising, there would be no condom advertising or any other types of advertising for that matter,” says Jason Cardiff, president of the e-cigarette company Cigirex. He says Cigirex targets adult smokers looking for an alternative.
“We think it’s very appropriate to be advertising in places that have been banned by a combustible tobacco cigarette,” Cardiff says.
Just five years ago, the industry was mostly small, independent companies. Now all the major cigarette makers are getting into the business. The latest is Altria, parent of Marlboro maker Philip Morris. Altria is about to launch its MarkTen e-cigarette nationally.
Spokesman David Sylvia says the company supports FDA regulation but says any new rules should not limit the industry’s ability to reach potential customers.
“Given the fact that it is a new and emerging category, it’s important to recognize that raising awareness for those adult tobacco consumers who are interested in these products is an important thing,” Sylvia says.
Interest in e-cigarettes is apparently already booming. It was a $2 billion industry last year and industry insiders say sales are on track to hit $5 billion this year.
http://www.npr.org/2014/03/03/284006424/e-cigarette-critics-worry-new-ads-will-make-vaping-cool-for-kids?utm_medium=Email&utm_source=share&utm_campaign=storyshare

U.S. Senators call for e-cigarettes advertising ban

​WASHINGTON – Last week U.S. Senator Tom Harkin (D-IA), chairman of the Senate Health, Education, Labor, and Pensions (HELP) Committee, joined Senators Barbara Boxer (D-CA), Dick Durbin (D-IL), Richard Blumenthal (D-CT) and Edward J. Markey (D-MA) in introducing the Protecting Children from Electronic Cigarette Advertising Act, a bill that seeks to prohibit the marketing of e-cigarettes to children and teens.
“When it comes to the marketing of e-cigarettes to children and teens, it’s ‘Joe Camel’ all over again,” said Harkin in a press release. “It is troubling that manufacturers of e-cigarettes — some of whom also make traditional cigarettes — are attempting to establish a new generation of nicotine addicts through aggressive marketing that often uses cartoons and sponsorship of music festivals and sporting events. This bill will take strong action to prohibit the advertising of e-cigarettes directed at young people and ensure that the FTC can take action against those who violate the law. While FDA regulation of these products remains critical, this legislation would complement oversight and regulation by the FDA, and ultimately help prevent e-cigarette manufacturers from targeting our children.”
“Tobacco companies advertising e-cigarettes — with flavors like bubblegum and strawberry — are clearly targeting young people with the intent of creating a new generation of smokers, and those that argue otherwise are being callously disingenuous,” Blumenthal said.
“We’ve made great strides educating young people about the dangers of smoking, and we cannot allow e-cigarettes to snuff out the progress we’ve made preventing nicotine addiction and its deadly consequences,” said Markey.
The senators noted in a press release that e-cigarettes are not subject to federal laws and regulations that apply to traditional cigarettes, including a ban on marketing to youth. The Protecting Children from Electronic Cigarette Advertising Act would permit the Federal Trade Commission (FTC) to determine what constitutes marketing e-cigarettes to children, and would allow the FTC to work with states attorneys general to enforce the ban.
In December, Senators Harkin, Durbin, Boxer, Blumenthal, Markey and Sherrod Brown (D-OH) sent a letter urging the FTC to investigate the marketing practices of e-cigarette manufacturers.
http://www.nacsonline.com/News/Daily/Pages/ND0303141.aspx#.UxSdH0JdXuc

Slick ways tobacco companies are targeting youth

By Carrie McDermott • Wahpeton Daily News

Although the tobacco industry states its marketing only promotes brand choices among adult smokers, they appear to be targeting youth with candy and fruit flavored tobacco products. Tobacco companies spend more than $1 million per hour in the United States alone to market their product, according to the U.S. Surgeon General’s Office.
Tobacco companies spend nearly $10 billion annually to advertise and promote their products in convenience stores, gas stations and other retail outlets. The marketing is very effective because two-thirds of teenagers visit a convenience store at least once a week, according to Tobacco Free Kids.
The Wilkin County Youth and Community Prevention Coalition recently shared examples of tobacco products packaged to mimic gum, candy and mints during its board meeting this month. Part of the group’s mission is to prevent and reduce tobacco usage by youth.
Naomi Miranowski, co-coordinator with YCPC, presented trays of candy, gum, breath mints and tobacco products, showing how closely the colors and packaging match.
“Tobacco companies are studying candy marketing to make their products appear safer,” she said. “One of my favorites is the new Camel Snus Frost. It looks like Ice Breakers Frost gum. Young people may think the Snus is okay as it resembles the gum in mom’s purse.”
Snus is a smokeless, moist powder tobacco product, similar to chew, consumed by placing it under the upper lip. The user gets a nicotine buzz on par with that of a cigarette. Unlike chew or dip, the user swallows the by-product rather than spitting it out. Snus is often produced in teen-friendly flavors such as cherry, apple and citrus.
Miranowski held up a recently redesigned box of Marlboro Black menthol cigarettes that uses the same mint green color packaging as Wrigley’s gum.
“They’re doing this purposely,” she said. “The general coloring is the same, bright green like the Mike and Ike’s candy. There are pinks, oranges and yellows that match candy colors.”
Skoal named one of their chews X-tra Mint, similar to Wrigley’s Extra gum. Other new smokeless tobacco products, which are dissolvable and easily concealed, include sticks, strips and orbs, that look like mints, breath strips and toothpicks.
She held up a three-pack of cigarillos that come in a bright pink package and are strawberry flavored. Another pack, grape flavored cigarillos, is bright purple and white. Even a cigar brand, Santa Fe, has a bright purple box.
Cigarillos are small cigars with sweet flavors, colorful packaging and cheap pricing. Brands include Swisher Sweets and Sugarillos, and come in flavors including peach, apple, grape and cherry.
Miranowski said she purchased the tobacco, candy and gum from the local Walmart and explained what she was doing to the clerk, who told her that young tobacco users, those who have recently turned 18 — the legal age to purchase tobacco – usually buy the fruit-flavored tobacco products.
“‘That’s what they go for,’ she told me,” Miranowski said. “They sell out of these things. Kids buy these because they’re cool.”
The YCPC board also examined an e-cigarette in black packaging.
“Stop ‘n’ Go sells a candy that matched the refills almost exactly,” she said. “It’s been eye-opening.”
She said she will use the examples to share during the Hidden in Plain Sight event that’s held at local high schools during their parent-teacher conference nights.
“I want these to be set out so parents can see what these are and how these tobacco products are not safe,” she said.
http://www.wahpetondailynews.com/news/article_92ec8fe0-a094-11e3-9da1-0019bb2963f4.html

TobacNo! Surgeons General and Teens Unite for a Tobacco-Free Generation

By: Chelsea-Lyn Rudder , HuffPost IMPACT Blog
Last week, the Food and Drug Administration released its first youth-oriented anti-tobacco campaign. Unlike previous campaigns, “The Real Cost” does not feature images of smoking-related illnesses, such as cancer and emphysema. In an effort to put a new twist on prevention, “The Real Cost” will attempt to appeal to the millennial generation’s sense of vanity and dignity. Forget the old-school ads, which showed ailing elderly adults and morbid images like body bags in a morgue. “The Real Cost” reminds teens that cigarettes and other tobacco products will rob them of their good looks and bully them into becoming addicted to nicotine. One of the ads features a personified cigarette who pesters a teenage boy, who is trying to spend time with friends, until he gives into his addiction to nicotine and goes outside to smoke.
Everyone hates a bully these days, and I applaud the FDA’s attempt at innovation, but young people know that the real life costs of smoking go beyond trivial and cosmetic implications. The question still remains: How can we move beyond gimmicks and get young people to stop using tobacco products once and for all?
Ritney Castine, 27, has firsthand experience with the real costs of tobacco use. And as a result, has spent most of his life trying to answer that question: “My uncle, who I cared about very deeply died of lung cancer. I wanted to know, what it was that took my uncle away from me. Turns out, it was his lifelong addiction, of smoking a pack of Marlboro cigarettes a day.” Ritney’s uncle passed away when he was only 10 years old, but his death inspired Ritney’s palpable spirit of activism. As a student, Ritney campaigned against the tobacco industry throughout his home state of Louisiana. He was instrumental in the lobbying process, which resulted in a statewide ban against smoking in public places with the exception of bars and casinos. Ritney is now the Associate Director of Youth Advocacy for the Campaign for Tobacco-Free Kids, a not-for-profit based in Washington, D.C.
This week, Ritney will head back to Louisiana to participate in a summit on February 11 in New Orleans, which marks the 50th anniversary of the surgeon general’s landmark tobacco report. “TobacNo! Tobacco-Free Generation” will bring together former surgeons general, current Acting Surgeon General Dr. Boris Lushniak and tobacco-free youth advocates to review the legacy of the 1964 report and to develop strategies to end tobacco use amongst future generations. The summit is hosted by Xavier University of Louisiana and the Louisiana Cancer Research Center. The event is open to the public and will be live-streamed at TobaccoSummit.com.
Last week tobacco-free advocates scored a big win with the announcement of CVS’s plan to remove all tobacco products from its stores. Calling the sale of tobacco products “inconsistent with our key purpose — helping people on their path to better health,” CVS says that tobacco products will no longer be available at their pharmacies after October 1 of this year. Former Surgeon General Dr. Regina Benjamin, lead organizer of “TobacNo,” issued a statement commending CVS’s actions and urging other companies to take the same steps. “We in public health hope others will follow the CVS example because it will make a difference and help our next generation become tobacco-free.”
http://www.huffingtonpost.com/chelsealyn-rudder/tobacno-project_b_4757628.html?utm_hp_ref=impact&ir=Impact

E-cigarettes: Are manufacturers using flavors to lure minors to vape?

By Ivey DeJesus | idejesus@pennlive.com , The Patriot-News, Central PA

To understand the concern that the marketing of electronic cigarettes might lure minors into a life of nicotine addiction, consider some of the flavors: cherry, bubble gum, cola, milk chocolate and sugar cookie.
Since their introduction into the U.S. market in 2009, e-cigarettes have grown exponentially in popularity and sales, to the tune of $1.7 billion. Legions of lifelong users have converted to vaping, trading the tar and carcinogens of cigarettes for the seemingly safer alternative.
But with such an aforementioned variety of flavors in e-cigarettes, health experts, substance abuse prevention officials and lawmakers are increasingly concerned that e-cigarette manufacturers are targeting teens.
“They are adding all these interesting flavors and they are pandering to people who are nonsmokers or more specifically kids,” said Dr. Richard Bell, a Berks County pulmonologist and a member of the Pennsylvania Medical Society. “I’m not sure an adult would be attracted to a bubblegum flavor cigarette.”
Bell echoes widely held concerns in the public health community that Big Tobacco is increasingly marketing the electronic devices to minors — using many of the same promotional techniques it used to hook generations to cigarettes — with television and magazine ads, sports sponsorships and cartoon characters.
“Whether e-cigarettes can safely help people quit smoking is also unknown, but with their fruit and candy flavors, they have a clear potential to entice new smokers,”The American Medical Association recently opined.
E-cigarettes are not subject to the federal ban on television advertising. Those calling for action say that much the same same way Big Tobacco used the Marlboro Man, Joe Camel and attractive celebrities to promote their product, e-cigarette manufacturers are doing with modern-day celebrities. 
The market saturation amazes Linda Doty, prevention specialist with the Cumberland Perry County Drug and Alcohol Commission. Doty recently Googled e-cigarettes near her Carlisle office and learned that between the West Shore and Newville, there are 100 e-cigarette retailers, the majority of them convenience stores, which draw heavy traffic from young people stopping in for sodas and snacks.
Doty said she is concerned that the increase in young e-cigarette users is playing out amid a dearth of medical evidence regarding their safety. She said a recent study by the the Smoking and Health Behavior Research Laboratory at the Pennsylvania State University found that 20 percent of middle school students who had tried e-cigarettes said they had never smoked regular cigarettes.
“Even e-cigarette manufacturers recommend that breast-feeding women and those with health complications not use the products,” Doty said. “To me that’s an acknowledgment that this could have potential for harm.”
Indeed, a study last year by the U.S. Centers for Disease Control and Prevention found that use of e-cigarettes among teens in 2012 had more than doubled from the previous year. However, at the same time, cigarette smoking among teens continued to decline.
Currently, no federal or state law governs the sale of e-cigarettes. A bill in the state Senate would restrict the sale of the devices to people 18 and older.
Harrisburg resident Keith Kepler challenges the notion that e-cigarettes — and their fruity, candy flavored choices — will lure kids into smoking.
“I’m 57 and, doggone it, I still like strawberry and chocolate,” said Kepler, who began to smoke at 14 and recently quit with the help of e-cigarettes. “That’s the most ridiculous thing I’ve heard of. I still chew bubble gum. You’re telling me we can’t have things flavored bubble gum, because it will lure kids? I don’t get that.”
http://www.pennlive.com/midstate/index.ssf/2014/02/post_662.html

Officials hope to educate on e-cigarettes

By Matthew Liedke • Daily News
Advocates pushing for tobacco prevention are now having to deal with a new device on the market that isn’t subject to the same regulations as traditional cigarettes.
Jennifer Mauch, Richland County Tobacco Prevention coordinator, said a rising issue is e-cigarettes, and how traditional companies seem to be getting more and more involved.
“Altria, which produces Marlboro products, is among other large tobacco companies that are buying e-cigarette manufacturers,” Mauch said. “I’ve been looking back at the way traditional tobacco products were advertised and the advertising for e-cigarettes seems very much like a repeat.
“I think they are seeing that this is where the market is going, so they are buying it up,” said Mauch, who added that e-cigarettes make up 1 percent of national smoking sales.
The problem with these devices, Mauch explained, is the Food and Drug Administration doesn’t regulate e-cigarette products, as they don’t contain tobacco. This leads to not even knowing what is in the e-cigarette.
“They may be in fact safer than traditional cigarettes, but we just don’t know,” Mauch said. “The issue is that we don’t know how much nicotine is in them, or what else is in them. There are some who say they don’t contain any nicotine, but we don’t know if that’s the case.”
The laws in the different states throughout the country also give challenges to regulating the e-cigarette product. In North Dakota, Mauch explained, there is no age restrictions on the products which she called “a major gateway.”
North Dakota was proactive in another law, though, which bans using e-cigarettes inside all places that traditional tobacco products are not allowed. However, in other states, such as Minnesota, it can still be used inside such places.
“The fear is that it’s becoming a social norm again,” Mauch said. “So it’s like moving backwards.
Currently, Mauch said the best thing she can do is educate the public about e-cigarettes.
“It always starts small,” Mauch said. “At this point we are just trying to educate people and have them realize that we don’t know if this is a safe product yet, so proceed with caution if you plan to use it. Unless they are studied further and regulated, we really want to get people to notice the education that is out there and be careful.”
In terms of her own office dealing with the situation, Mauch said she is currently working with communities and schools to get youth tobacco ordinances in place, which add e-cigarettes to the definitions of tobacco products.
http://www.wahpetondailynews.com/news/article_2055b402-9117-11e3-8f2b-001a4bcf887a.html