Officials hope to educate on e-cigarettes

By Matthew Liedke • Daily News
Advocates pushing for tobacco prevention are now having to deal with a new device on the market that isn’t subject to the same regulations as traditional cigarettes.
Jennifer Mauch, Richland County Tobacco Prevention coordinator, said a rising issue is e-cigarettes, and how traditional companies seem to be getting more and more involved.
“Altria, which produces Marlboro products, is among other large tobacco companies that are buying e-cigarette manufacturers,” Mauch said. “I’ve been looking back at the way traditional tobacco products were advertised and the advertising for e-cigarettes seems very much like a repeat.
“I think they are seeing that this is where the market is going, so they are buying it up,” said Mauch, who added that e-cigarettes make up 1 percent of national smoking sales.
The problem with these devices, Mauch explained, is the Food and Drug Administration doesn’t regulate e-cigarette products, as they don’t contain tobacco. This leads to not even knowing what is in the e-cigarette.
“They may be in fact safer than traditional cigarettes, but we just don’t know,” Mauch said. “The issue is that we don’t know how much nicotine is in them, or what else is in them. There are some who say they don’t contain any nicotine, but we don’t know if that’s the case.”
The laws in the different states throughout the country also give challenges to regulating the e-cigarette product. In North Dakota, Mauch explained, there is no age restrictions on the products which she called “a major gateway.”
North Dakota was proactive in another law, though, which bans using e-cigarettes inside all places that traditional tobacco products are not allowed. However, in other states, such as Minnesota, it can still be used inside such places.
“The fear is that it’s becoming a social norm again,” Mauch said. “So it’s like moving backwards.
Currently, Mauch said the best thing she can do is educate the public about e-cigarettes.
“It always starts small,” Mauch said. “At this point we are just trying to educate people and have them realize that we don’t know if this is a safe product yet, so proceed with caution if you plan to use it. Unless they are studied further and regulated, we really want to get people to notice the education that is out there and be careful.”
In terms of her own office dealing with the situation, Mauch said she is currently working with communities and schools to get youth tobacco ordinances in place, which add e-cigarettes to the definitions of tobacco products.
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