SAVE OUR SCOUTS – A CALL TO END PARTNERSHIP WITH BIG TOBACCO
The following post was written collaboratively by the 2014-2015 Legacy Youth Activism Fellows, in an effort to call for the end of the partnership between the Boy Scouts of America and R.J. Reynolds Tobacco.
Each day, we interact with a world full of seemingly static realities. Because facets of the world we live in appear the same day after day, it is easy to accept them. The natural inclination to go on autopilot prevents us from questioning the realities created around us. As youth activists engaged in the 2014-2015 Legacy Youth Activism Fellowship Program, we feel a deep-rooted sense of questioning when it comes to facing the seeds of Big Tobacco that are planted all around us. We are baffled by the way tobacco is a reality of our world, despite the unnecessary disease and death it causes, and the evidence that the tobacco industry has acted on a vested interest in attracting youth to its products.
On November 25, 2014, three U.S. Senators took a stand to question the status quo of Big Tobacco’s presence in youth tobacco prevention programs. We applaud U.S. Senator Richard Blumenthal (D-Conn.), Senator Sherrod Brown (D-Ohio), and Senator Tom Harkin (D-Iowa) for urging the Boy Scouts of America to put an end to their partnership with Right Decisions Right Now (RDRN), a youth tobacco prevention program funded by R.J. Reynolds Tobacco Company. These leaders are not buying Big Tobacco’s efforts to insinuate themselves into youth-focused programs – and neither are we.
Other tobacco prevention programs funded by tobacco companies have been found to be ineffective. When we take a step back to question the presence of Big Tobacco in uncanny places like prevention programs, we can evaluate the reality of their drive. Big Tobacco is maintaining a presence with young people, who are key to keeping their business going as older smokers pass due to tobacco-related illness. In fact, the very company that is sponsoring this prevention program once stated that “younger adult smokers are the only source of replacement smokers… if younger adults turn away from smoking, the industry must decline…”
Inconspicuously, Big Tobacco continues to place its image in front of youth such as through prevention programs like RDRN, and offering funding to after-school programs. In addition to the Boys Scouts of America, some youth-serving groups are partnering with other industry-sponsored prevention programs. Philip Morris USA and other Altria companies are also supporting groups that provide youth-targeted services through the Success360 prevention program. For an industry that has a history of deceitful marketing, it’s shocking that we are continuing to see their involvement with these national organizations and the youth that they serve.
As nearly 9 out of 10 smokers start before the age of 18, the tobacco epidemic can be halted by removing these influences and preventing youth from starting to use tobacco. We urge schools and youth programs like the Boy Scouts of America to divest from their partnerships with Big Tobacco. Prevention programs and funding from tobacco companies undermine efforts such as our own to end youth tobacco use. As Legacy Youth Activism Fellows, we are taking a stand in our own communities to challenge the norms that keep tobacco use prevalent, including: evaluating point of sale tobacco advertising, exploring use of emerging tobacco products on college campuses, supporting tobacco cessation in mental health settings, and engaging youth in promoting smoke-free policies in apartments. Through each of our local efforts, we are striving to place an image in front of youth and our communities that encourages people to live free of tobacco.
We encourage youth-serving groups to join us in questioning the presence of Big Tobacco in their midst. Youth should seek to interact with the many great tobacco prevention programs in their state. With their help and the support of bold leaders like Senators Blumenthal, Brown, and Harkin, we can challenge the status quo and create an environment that gives our communities, especially youth, the tools to thrive. Together, we can #FINISHIT.
