19th Annual Kick Butts Day used to promote a tobacco-free lifestyle

By Sun Staff , Jamestown Sun
The 19th annual Kick Butts Day, a national day when youths are encouraged to stand up and speak out against tobacco companies, is Wednesday.
Central Valley Health District and the North Dakota Center for Tobacco Prevention and Control Policy are using this occasion to educate youth about the dangers of tobacco.
Research shows that 600 North Dakota youths under the age of 18 become new daily smokers every year, and 14,000 youths will die prematurely from smoking. In addition, 1.9 million packs of cigarettes are bought or smoked each year by youth younger than 18.
Tobacco companies are spending millions in North Dakota each year to get the youth smoking rates up, according to Jeanne Prom, executive director for the Center. Prom said that some of the tactics tobacco companies use to attract youth are candy- and fruit-flavored tobacco products, providing discounts and sales that make their products affordable and paying retailers to prominently display tobacco products in high-traffic areas.
Julie Hoeckle with Central Valley Health District said that Kick Butts Day is a great way to educate youths in the community on the importance of remaining tobacco-free and to inform everyone about the harmful marketing schemes tobacco companies are using to trap youths into using tobacco.
“It’s essential that we continue to educate our youth about tobacco marketing practices so they can identify those tactics and avoid being lured into tobacco use,” Hoeckle said. “Education is key in tobacco prevention.”
Another effective way to reduce youth smoking rates is to increase the cost of tobacco, Hoeckle said. Research supported by the Centers for Disease Control and Prevention and the American Lung Association shows that increasing North Dakota’s tobacco tax from 44 cents to $2 would reduce youth smoking rates by 25 percent.
“By making tobacco less affordable, kids are less likely to try using tobacco,” Prom said. “North Dakota projections show us that a $2 cigarette tax has the potential to prevent nearly 8,000 kids from ever starting to use tobacco and can save millions of dollars in health care costs.”
To learn about tobacco prevention, contact Hoeckle or Nancy Neary at 252-8130 or visit www.breathend.com.
http://www.jamestownsun.com/content/19th-annual-kick-butts-day-used-promote-tobacco-free-lifestyle